3D conversions, part 1

Modna 3D edition


While 3D is slowly and surely making its way into the mainstream (and no, blue-coloured aliens won't be mentioned), there's the nagging issue of what to do with the heaps of existing imagery and video that's already been shot, but now has competition from literally another dimension.

One of the services Funnyfarm Media provides is conversions of existing (flat, 2D) imagery into deep 3D images for use on-screen (web / video) or in print (magazines, books, brochures and similar). A limited 3D collector's edition of fashion magazine Modna was published in 2010, which made full use of 3D in print.

The photography and editorials in the magazine were all done in 3D specially for this particular issue. The printed copy came with a pair of red/blue anaglyph glasses and the final results were quite breathtaking and truly immersive. The advertisers, however, mostly weren't able to provide their messages in time, so Funnyfarm Media was asked to convert their existing ads into 3D to keep with the topic of the issue.
 

3D glasses highly recommended from here onwards

(3d images were exported as blue-red anaglyphs
as it was the most cost-effective way of showing the 3D effect)

 

3D detail and finished ad for L'Occitane


3D conversion from 2D image

 

3D detail and finished ad for NLB


3D conversion from 2D image

 

3D detail and finished ad for Nikon


3D conversion from 2D image

 

3D detail and finished ad for Rowenta


3D conversion from 2D image

Also in this series - 3D conversions part 2 and 3D conversions part 3

 

The editorial photography for the magazine was done by Place3D and the you can see the Colour splash 3D fashion editorial on the photographer's blog.