Adverts according to gender

wellman drinks

Quite interesting...
Same drink (the Vitabiotics wellman / wellwoman drinks, as seen recently on the London Underground), two approaches to advertising.. I love how the boys' version promotes HIGH PERFORMANCE, has a range of techy-sounding additives listed on top, stresses health & vitality and is just for men, whereas the girls' one stresses pomegranate, cranberries and low calories (twice, mind you).

To say nothing of the blue/pink colour scheme.